2 Hours Can Change Your Business Forever.
Talking about your own business can be hard. As business owners, we’re so involved in the day-to-day details that we end up missing the forest for the trees. Talking to our customers the way we talk to ourselves is creating distance between us and them and it’s hurting our businesses.
Over many years of copy writing and working with clients I've discovered a framework that helps take the mystery out of how we talk with our customers. The SmartScript framework is designed to make it easier to create meaningful content and connect with your customers.
These seven key messages will be tailored to your business and serve as guideposts for any marketing, sales, or external communication strategy.
The point isn’t to use these exact words every time, but to give you a solid foundation from which you can mix it up and try different approaches across multiple channels. But always keep the core messages in mind.
SmartScripts can be used to:
•Create compelling social media posts
•Craft persuasive marketing and sales emails
•Train sales and marketing staff
•Draft a script for a promotional video
•Prepare a powerful speech or presentation
•And more
Remember that humans crave connection. Connect with your customers and they’ll connect back.
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